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How Predictive Analytics is Transforming Performance AdvertisingWhether you're forecasting campaign efficiency for a customer or your agency's own campaigns, predictive analytics offers a beneficial initial step to data-driven decision-making. Nevertheless, it's important to keep in mind that predictive versions are probabilities, not guarantees.Pr

How Predictive Analytics is Transforming Performance MarketingWhether you're forecasting campaign efficiency for a customer or your company's very own efforts, predictive analytics offers an important very first step to data-driven decision-making. However, it is very important to remember that predictive models are likelihoods, not warranties.